"Mobile Giants Plan Rival to Google"

welcome aboard amit's official Blog

When an ant get a grain of sugar, the whole lot of other ants come
to break into the pie of the former's gain. Same is the case can be
perceived with
the rumour of Telcos plan to come up with a mobile search engine to
rival googal, yahoo.
The bigwigs of the telecommunication, Vodafone, France Telecom,
Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia and
Cingular and the likes are going to meet in 3GSM to discuss the
possibility to come up with their own search engine on mobiles.
Reason is very obvious, call revenues are declining and every
telecommunication company is looking to generate extra revenues with
one means or other. According to research and marketing firm
Informa Telecoms & Media, is growing dramatically. Informa predicts
that by 2011, nearly 50 percent of all mobile phone subscribers
across the world will be browsing the Web from a mobile handset,
making the associated ad deals valuable indeed. and the
announcement of google's revenue has prompted them to think on this
aspect.

If, it is not a threat, definitely it make sense to google which
announced good ad revenues on the mobile search and who is clearly a
winner in the search engine market. And it seems they have already
sniffed the threat as Google and Yahoo have already started
developing a similar service for mobile phones with individual
telecommunication companies as the mobile internet market looks set
for take off over the next five years.
Whether it will be a blast in mobile search engine market or just a
wet cracker, is remain to be seen but if telcos come up with their
own search engine . it will sure end up with facilitating consumers.